Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 400 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer that works alongside existing CMS, Commerce, or ESP solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.

With this partnership, Dynamic Yield can connect to Usercentrics’ Consent Management Platform, which helps operators obtain user consent in line with data protection requirements, which in most cases forms the legal basis for the use of cookies, pixels or other web technologies for marketing purposes. Directly tied back to the Usercentrics Consent Management Platform (CMP), Dynamic Yield can then process the information in real-time for the safe personalization of digital customer experiences.

Alone, Usercentrics provides the technology brands rely on for obtaining consent.

Alone, Dynamic Yield provides the technology brands rely on for personalizing experiences.

Together, both technologies can speak to one another, allowing for the real-time processing and personalization of experiences for opted-in users.