Munich, June 2, 2023 – Google has certified Usercentrics’ products: Usercentrics CMP and Cookiebot CMP, as CMP providers that can be used by publishers serving ads in the European Economic Area (EEA) or the United Kingdom (UK).
Usercentrics, a leading provider of Consent Management Platforms (CMPs), is pleased to announce that their products, Usercentrics CMP and Cookiebot CMP, are among the first in the world to have been officially certified by Google for their latest CMP requirement for publishers. This new requirement holds significant importance for publishers utilizing Google’s ad products, including Google AdSense, Ad Manager, or AdMob. Later this year, these publishers will be mandated to use a Google-certified CMP exclusively.
“This recognition is a testament to our unwavering commitment to delivering the best-in-class privacy solutions to our customers and partners. Our team’s dedication to continuous development, inspired by the evolving market landscape, has positioned us at the forefront of the industry. We take pride in our thought leadership and strive to stay ahead of market developments, ensuring that our products meet the highest standards. Companies using Usercentrics products can rest assured that working with us would enable them to meet the ever-changing privacy regulations. We make compliance hassle-free, empowering businesses to focus on their core operations”
– Ibrahim Husseini, Chief Product and Technology Officer at Usercentrics.
About Google’s new requirement for publishers
On May 16, Google announced its plans to require all publishers using its products, including Google AdSense, Ad Manager, or AdMob, to use a Google-certified CMP when serving ads to users in the EEA or the UK.
Google’s main objective with this requirement is to establish “a more unified and reliable approach to transparency and consent” and “a more privacy-conscious digital advertising ecosystem.” This move is part of Google’s commitment to enhancing user privacy and data protection, aligning with evolving regulatory standards and industry best practices.
Usercentrics’ products are on Google’s list of certified platforms
Usercentrics CMP and Cookiebot CMP are on Google’s list of certified CMPs that successfully integrate with the IAB Europe TCF and support Google Additional Consent Mode, and can therefore be used by publishers when the requirement goes into effect. Usercentrics has secured a coveted spot on this list, solidifying its commitment to empowering publishers with cutting-edge solutions for data privacy compliance.
Usercentrics holds a leading position in enabling compliance with data privacy regulations and has a strong collaborative relationship with Google. When Google introduced its CMP Partner Program for Google Consent Mode in September 2022, Usercentrics CMP and Cookiebot CMP were among the pioneering certified CMPs, demonstrating their commitment to upholding privacy standards.
Future perspectives
Usercentrics is committed to relentlessly invest in its products compliance, continuously adapting to ever-evolving data privacy requirements from legislation authorities, Google, The Internet Advertising Bureau, and other relevant entities. For publishers looking to enable the latest data privacy best practices within their websites and applications, Usercentrics products remain the most comprehensive solution available to achieve compliance and optimize monetization efforts.
About Usercentrics
Usercentrics is a global market leader in the field of Consent Management Platforms (CMP). We enable businesses to collect, manage and document user consents on websites and apps in order to achieve compliance with global privacy regulations while facilitating high consent rates and building trust with customers.
Usercentrics believes in creating a healthy balance between data privacy and data-driven business, delivering solutions for every size of enterprise. Cookiebot CMP is our plug-and-play SaaS, our App CMP handles user consent on mobile apps, and Usercentrics CMP serves companies with enterprise-grade custom requirements.
Usercentrics is active in more than 180 countries, with 2000+ resellers and handles more than 100 million daily user consents.
Learn more on usercentrics.com
Press contact:
Hannah Sinz
pr@usercentrics.com