VCDPA Compliance Checklist for Virginia

The Virginia Consumer Data Protection Act (VCDPA) protects the personal data of residents of Virginia. Companies doing business in the state and collecting personal data need to be clear on their compliance responsibilities.

The apps market has come under increasing scrutiny, and there are regular headlines in the news about children online and concerns about their data and privacy. It’s important for companies to have a reliable compliance solution to mitigate risks and enable them to focus on their core business.

While the VCDPA was influenced by California’s Consumer Privacy Rights Act (CCPA), data privacy thought and legislation continue to evolve rapidly, and so there are differences between the VCDPA and the other state-level data privacy laws. There is no such thing as “one size fits all” compliance with US data privacy law.

The VCDPA has different thresholds for compliance, different consumer rights, and some differences in types of data included and excluded. It’s important to understand organizations’ compliance responsibilities specific to each law that’s relevant to their business.

User data is critical to marketing operations and revenue goals, but privacy compliance is necessary to avoid the risk of fines, data loss, and damage to brand reputation. It’s also a competitive advantage that helps build user trust, develop higher engagement long term, and boost revenue.

This toolkit provides a step-by-step guide to help bring your marketing strategy into alignment with the VCDPA.

Download our Virginia data privacy law checklist now!