Case study with immowelt — balancing regulatory compliance, great multi-platform user experience and critical data flow

immowelt is a leading digital real estate platform in Germany and Austria, involved in the entire home buying or renting process, from search to financing. They needed a multi-platform consent management solution that was very user-friendly both for their customers and for their team to maintain.

Respect for user privacy and GDPR compliance are critical to their business, so they appreciated that the Usercentrics CMP provides fast technical and legal updates that enable individual banner texts for TCF 2.0 compliance, along with several other customized settings and solutions. All with minimal manual setup and maintenance on their side.

The Tealium Extension helped make immowelt’s onboarding process fast and easy, and the team has learned a great deal using the A/B Testing feature, which has helped improve consent rates. Immowelt feels confident about balancing data privacy compliance with their data-supported digital services and building user trust.

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