congstar has nearly 6 million customers, primarily in the youth market, which is savvy about privacy and technology. So their consent management solution had to be well-branded and with clear messaging to ensure great user experiences and informed consent options, while still ensuring they get the data they need.
Using the TCF 2.0 technology in the Usercentrics CMP enables them to achieve GDPR compliance and be ready for future regulatory requirements, while maintaining current third-party marketing operations. Learn more about why they chose Usercentrics and the ongoing partnership.
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