Whether your company or mobile application is in the educational technology sector or caters to children’s entertainment, children’s privacy is an issue. Where a vast amount of companies aren’t keeping up with changing EU/US legislations meaning costly restructuring and fines.
Parents are understandably concerned about the information ed tech companies are gathering, how they might be using it, and the extent to which it might be shared with third parties. What’s more, many parents are troubled by the extent to which ed tech could make their kids a captive audience for advertisers.
Tune into our Children’s Privacy edition of Tech That Talks with 5rights foundation as we bring in the experts from Brussels and the private sector to show you why we should be paying attention to anticipatory compliance and how the influx of IT and privacy is extremely important for your business and competitive edge.
Join us to discuss Children’s Data Privacy legislation and what steps your company should be taking in order to anticipate and adapt for the best privacy approach.
Key Takeaways:
- Prohibitions Against Mandatory Collection: Companies cannot require children to provide more information than is reasonably needed for participation in an activity.
- Use Prohibitions: Ed tech providers that collect personal information from a child with the school’s authorization are prohibited from using the information for any other commercial purpose including marketing or advertising.
- Retention Limitations: Ed tech providers are prohibited from retaining children’s personal information for longer than is necessary to fulfill the purpose for which it was collected and therefore cannot keep such data just because they might want to use it in the future.
- Security Requirements: Ed tech providers must have procedures to maintain the confidentiality, security, and integrity of children’s personal information
¹the webinar partners are Covington & Burling LLP, 5rights foundation and Bird & Bird Dublin office
Speakers
Nicholas Shepherd
Covington & Burling LLP
Nick counsels on topics that include adtech, anonymization, children's privacy, cross-border transfer restrictions, and much more, providing advice tailored to product- and service-specific contexts to help clients apply a risk-based approach in addressing requirements in relation to transparency, consent, lawful processing, data sharing, and others.
Duncan McCann
5rights foundation
5Rights Foundation, the brainchild of Baroness Beeban Kidron, started as a set of principles that would reimagine the digital world as a place children and young people were afforded their existing right to participate in the digital world creatively, knowledgeably and fearlessly. Endorsed and informed by academics, parents, policy makers, teachers and healthcare professionals, these principles were also shaped by what children and young people told us they needed from the digital world to thrive.
Anna Morgan
Bird & Bird Dublin office
Ms Morgan joins from the Data Protection Commission (DPC), where she was a deputy commissioner and head of legal affairs for the past five years. Before that, she worked in private practice for 10 years, specialising in data protection and commercial and regulatory litigation.