1 min to read
Since the GDPR came into effect in May 2018, no website operator can circumvent the use of a Consent Management Platform (CMP). However, this in no way means that you have to accept restrictions in online marketing. On the contrary, now it is more relevant than ever for digital marketers among us to pay close attention. Why? Because it is time for a new KPI in marketing: opt-in rate. In this webinar, we’ll show you how to optimize your opt-in rates – starting with various options for A/B testing and ending with the most significant lever, namely reducing the “no-action rate”.
WHAR TO EXPECT:
- The current legal environment and requirements for Consent compliance
- Tips & practical examples for the use of a CMP with legal certainty and a high opt-in rate
WHO IS THE WEBINAR ADDRESSING?
Marketing and IT managers, corporate lawyers, website operators and agencies.
¹there is no webinar partner
Speakers
Hanna Waldenmaier
Usercentrics GmbH
Hanna Waldenmaier has already worked for companies such as Google and Salesforce and has gained extensive experience in sales and customer success in the digital SaaS industry. As Vice President Global Partnerships at Usercentrics GmbH, Hanna is responsible for the acquisition and enablement of our partners. In addition to her daily work, she organizes MeetUps in the SaaS B2B start-up sector and enjoys participating in similar networking events.
Tilman Harmeling
Usercentrics GmbH
Having focused on the business and technical complexities of privacy throughout his career, Tilman has gained significant and varied experience in how privacy markets work. He joined Usercentrics in 2018, and as Senior Expert Privacy, his goals are to understand the ever-changing privacy landscape and find opportunities for innovation. He works with global enterprises and universities, and is also a sought-after speaker on current privacy topics at events like PrivSec Global, OMR, DMEXCO, the BCG MarTech Series and Leadership Beyond Borders.
Upcoming Events
Digital Markets Act and its impact on online marketing – improve results and opt-in rates in the new digital era
Watch Usercentrics’ webinar on how the Digital Markets Act impacts online marketing and major advertising services.
How to maximize your consent opt in and increase revenue
5 tips to optimize your opt-in rates and profit from privacy compliance