Consent-driven marketing with Google Consent Mode

GOOGLE-CERTIFIED CMP FOR CONSENT MODE V2

Continue using Google’s measurement, ad personalization, and remarketing features in 2024.
Integrate Google Consent Mode v2 seamlessly with Usercentrics CMP to collect valid user consent from EEA users and adhere to Google’s EU user consent policy.

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Google-Certified CMP for Consent Mode V2

JOIN OVER 670,000 BUSINESSES WHO ALREADY TRUST USERCENTRICS

If you’re doing business in the EU, EEA and UK and want your data-driven marketing practices to continue uninterrupted, you need a consent management solution that supports the latest version of Google Consent Mode.

To keep using Google Analytics and Google Ads after March 2024, implement Usercentrics certified CMP. Signal user consent via the latest version of Google Consent Mode.

Usercentrics CMP is your consent solution for GDPR, ePrivacy and Digital Markets Act (DMA) compliance. Obtain and signal valid consent. Don’t risk your ad revenue or user trust.

Configure Usercentrics Web or App CMP

Scan all Data Processing Services and SDKs in use on your website or app. Quickly set up and customize Usercentrics CMP to meet legal requirements using our intuitive interface.

Implement the CMP on your website or app

Add the CMP script tag to your website or Google Tag Manager. Adjust the identified Data Processing Services and use the Usercentrics SDK for easy implementation in apps. Consent Mode v2 is active by default to collect and signal valid user consent.

Enjoy the benefits of Consent Mode v2

Respect user choices, adjust Google tags and SDK behavior automatically. Gain insights with conversion modeling and Advanced Consent Mode, even without explicit user consent.

Explore our Google Consent Mode documentation

FOR WEB

FOR APPS AND GAMES

Why Usercentrics CMP is your best fit

Worry-free compliance

With automated scanning and easy setup, Usercentrics CMP enables time-saving data privacy compliance. Adapt to changing requirements while staying focused on your core business.

Seamless integration

Usercentrics CMPs are platform agnostic. Streamline achieving and maintaining privacy compliance via multiple implementation methods, including a Google Tag Manager template.

Reliable and comprehensive

As a Google-certified CMP partner, we support the latest Consent Mode version. Serve ads compliantly in the EU/EEA and UK with minimal impact on performance and Core Web Vitals.

Scalable and customizable

Extensive customization options, flexible banner configurations, and displayed language and regulatory content based on users’ geolocation. Scale privacy compliance seamlessly across domains and apps without disrupting conversion tracking and analytics.

Advanced Consent Mode enables you to retrieve lost conversions. Get even more insights to opimize user consent for data collection with our best in class Analytics Dashboard and A/B Testing.

Unmatched support

Google Consent Mode v2 is active in the CMP by default. But if you need more help, our world class Customer Support and Customer Success teams are here for you to provide fast and thorough resolutions.

Your Website Consent Management Platform for the evolving regulatory landscape

Comprehensive and scalable website CMP

Ensure your data-driven digital operations continue as the European regulatory landscape evolves
Obtain consent-based data and minimize data or revenue loss
Build trustworthy and compliant user experience without performance impact

See how easy consent management can be, and what it can do for your marketing practices.

Try Usercentrics free for 30 days.

Starter Plan

For growing businesses ready to achieve compliance with a 30-day free trial

€ 50

Per Month

1 domain and 1 configuration
Daily Website Scanner
Privacy Policy Embeddings

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The best-in-class Mobile App Consent Management SDK

Easy and scalable Mobile App CMP SDK

Ensure your data-driven digital operations continue as the European regulatory landscape evolves
Obtain consent-based data and minimize data loss
Build trustworthy user experience without any performance impact

Get the best-in-class lightweight, reliable SDK, adopted by large game and app publishers.

Try Usercentrics free for 30 days.

Advanced Plan

For games and apps publishers with an actively growing user base

€ 50 - € 999

Per Month

Unlimited apps and unlimited configurations
Access to all App SDKs: iOS, Android, Flutter, React Native and Unity
Express setup with App Scanner

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Discover our CMS integrations

Working with a specific CMS and you need a seamless integration, explore our CMS integration guides.

WordPress Guide

Adobe Experience Manager Guide

Drupal Guide

Magento Guide

Shopify Guide

Webflow Guide

BigCommerce Guide

Prestashop Guide

Squarespace Guide

Typo3 Guide

Hubspot Guide

WIX Guide

Contact us

Get a scalable solution for custom requirements and premium-grade support.

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Refer or resell Usercentrics CMPs

Grow your revenue and enable your clients compliance by adding Usercentrics CMPs to your portfolio

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Get help with implementation

Find a qualified partner to help you implement and maintain Usercentrics CMPs.

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FAQ

What is Google Consent Mode?

Google Consent Mode is a tool that enables websites to communicate users’ cookie consent choices to various Google tags that help measure website and advertising performance. The tool was initially used primarily for anonymized data tracking. However, its intent and use have evolved, and today it functions more as a signaling tool.

Why is Google Consent Mode valuable?

Google Consent Mode enables compliance with data privacy regulations requiring user consent, while also enabling companies to get the data they need for digital operations.

How does Google Consent Mode work?

Google Consent Mode enables websites to communicate users’ cookie consent choices to various Google tags to ensure they’re activated only if consent has been received. Website owners can also use conversion modeling to gather insights from anonymized data collected from users who reject cookies.

How to implement Google Consent Mode with the Usercentrics CMP (v1 and v2)

For full implementation instructions, read our Consent Mode documentation.

Which Google services does Consent Mode support?

The following Google services currently support Consent Mode:

Google Analytics / Google Analytics 4
Google Ads (Google Ads Conversion Tracking and Remarketing)
Floodlight
Conversion Linker

It’s a simple, convenient customization and another way we stay one step ahead of your ever-changing legal and technology needs.”

Why do you need a consent management platform (CMP) to be GDPR-compliant?

Under the GDPR, consumers — like visitors to websites, ecommerce shoppers, app users, etc. — must provide explicit consent before their personal data can be collected from their online activities and processed for various purposes. Consumers must also be notified about the ways their data is collected, for what purposes, who may have access to it, and other details. A consent management platform enables websites, apps, and more to provide information about cookies and tracking services in use (Data Processing Services) and enables users to make granular consent choices about what service uses, like cookies, they consent to, or not. This helps meet GDPR requirements.

How does an explicitly given consent strengthens the relationship between data protection and marketing?

Giving users granular consent choices about data privacy and respecting them not only helps to meet data privacy regulation requirements, it also helps strengthen relationships with customers as it demonstrates respect for their privacy and personal information. This helps build engagement and brand loyalty long-term. These relationships also help users entrust companies with more data over time, especially as it benefits them, e.g. with personalized communications and offers. Audiences can be more accurately segmented and targeted, and audiences can be better engaged with information of greater interest to them. Consent-driven marketing helps grow long-term revenue while helping to ensure data privacy requirements are met.

How does Google Consent Mode enable compliance with the Digital Markets Act (DMA)?

Because Google will have to prove receipt of explicit consent under the DMA, they will need to ensure third-parties companies using their platforms, e.g. for advertising, also obtain explicit user consent for processing of personal data. Google Consent Mode, when used in tandem with a consent management platform, enables third parties to obtain user consent and signal it to Google to enable them to continue using their platforms for digital operations.

How does Google Consent Mode work with Google Tag Manager?

Google Consent Mode can be integrated with Google Tag Manager in two ways, depending on whether the website owner uses a consent management platform (CMP).

With a CMP: By using the CMP’s Tag Manager template, which is integrated with the Consent API. This can be done from within Google Tag Manager itself, requires minimal coding and saves website owners’ time and effort.
Without a CMP: By creating a custom Tag Manager template, which requires coding knowledge and the help of a developer to build, implement and update.

Once Google Consent Mode and Google Tag Manager are integrated, user consent choices are passed on to Google Tag Manager, which then manages how cookies behave for a user’s visit.”

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